OAKLAND SOUL

represents the soul, the essence, and the style of Oakland. They embrace diversity and creativity, have confidence in their individuality, help their brothers & sisters, and have no pretensions.

RIPPLE EFFECT

supports other local businesses and artists by "shopping local" for their supplies and services, creating an economic ripple effect as money circulates within the community.

GREENIE

our environmental hero, immersed in sustainable practices, such as creating or selling new items from used materials, using energy efficient appliances, composting, reducing usage of toxic products, or reducing waste.

NEWBIE

an exciting, inspiring new business or artist that opened in 2006 or 2007 and is great for any reason you choose!

NEIGHBORHOOD DYNAMO

improves their neighborhood by organizing people, beautifying the streets, making streets safer, finding resources, hosting events, encouraging new businesses or artists to come in, or simliar activities.

YOUTH EMPOWERMENT

has significantly helped Oakland's youth through activities such as starting programs, mentoring, giving donations of time or money.

INNOVATOR

excites and inspires you because of a creative new idea or perspective they are sharing with the world.

PILLAR

this is the business or artist that has been around forever, perservering through the good and the bad, mentoring newbies, preserving our city's history. It's the artist everyone loves, or the classic spot "you have to go to" when visitors come to town.